Most would say that picking your choice among political candidates in an election should be based on evaluating their positions, knowing their beliefs and your confidence in them in getting the job done.  There is also that unknown quality some call charisma, which generally means kind of personal magnetism. Where does that come from?  According to Professor Nye of the Harvard Kennedy School of Government, charisma can come from the person, the belief of the followers of that person, particularly where it is a time of change and the situation the person is placed in.  Many who are judged to have had charisma, such as Presidents Roosevelt and Reagan and England’s Winston Churchill had great success, but charisma did not get them all the programs they wanted, for they also had great failure depending on the circumstances they were dealing with.  There are also other non verbal signs that lead us to conclude who to vote for.  Good looks can account for an 8- 10 % difference.  In one study when people were shown images of two candidates in an election they were not familiar with, they could predict the winner 7 out of 10 times.  And in a similar kind of experiment where people were shown a 10 second silent video clip, their guesses were much more reliable in the outcome than using other indicators, such as the economy.  So what you see may not be what you get. As Yogi Berra is quoted: “you can observe a lot by watching.”